p is for pritique

our name is a portmanteau of capri—the name of our founder courtney thomas’ daughter—and boutique, reflecting our commitment to offering carefully curated, purposeful solutions designed with care and individuality in mind.

from the start, we’ve embraced an ethos of nurturing, care, and empowerment that embodies the essence of motherhood. every product we create and every decision we make is guided by the understanding and empathy gained from this transformative journey.

we specialize in crafting simple yet versatile solutions that seamlessly fit into everyday life. our products are designed to offer multifunctional capabilities and solve real-life challenges, all while using only the most essential ingredients. by simplifying life’s complexities, we empower you to embrace efficiency and effectiveness without compromise.

packaging considerations

sustainability has always been a priority at pritique. 

producing and utilizing packaging materials for a product brand like ours is inevitable and necessary.

we aim to reduce plastic usage, cellophane film, paper usage, and use single-use plastics with pcr materials.

as we learn more, we will do more.

ingredients and sustainability

after becoming a mother, courtney became deeply aware of the importance of clean, safe ingredients. 

this life-changing journey inspired her to prioritize products that are not only effective but also mindful of what goes into them. 

from the start, we’ve been committed to using organic, vegan, and cruelty-free ingredients, ensuring every product is as safe as it is purposeful.