i find myself pondering the genesis of pritique…

it all began with the arrival of my daughter Capri.  in her innocent gaze, I saw a reflection of everything we strive for: simplicity, clarity, and the pure essence of being.

becoming a parent opened my eyes to the beauty of simplicity in a way I never thought possible. suddenly, the allure of sleek design and streamlined functionality took on a whole new meaning.

it's about creating a world where simplicity is accessible to everyone, regardless of age or stage in life. because let's face it, we could all use a little less clutter and a little more clarity in our lives.

as I watch my daughter explore the world I'm infusing every design with the magic of simplicity.

so here's to embracing the chaos and creating a world where simplicity reigns supreme.

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